Creative Growth Engineering · Marketing Intelligence

Marketing Backed by Data Science. Not Guesswork.

MyMarketingMetrics connects your ads, website, CRM and automation into one system, so every marketing dollar can be traced to booked jobs, signed clients and revenue.

Houston-based, nationwideAds + engineering, one teamNo invented results

Marketing is measurable. Growth is engineered.

How we work

One team. Two disciplines that usually never talk to each other.

Most businesses hire an agency for ads and a developer for the website, then wonder why nobody can say which campaigns made money. We run both sides, so the marketing and the systems that measure it are built together.

Recurring · monthly

Growth

Creative, paid media, search and lifecycle marketing that brings in qualified customers, managed and optimized every month.

  • Google Ads, Local Services Ads, Meta Ads
  • SEO, local SEO, AI search (GEO & AEO)
  • Creative, video and copy that gets tested
  • Email and lifecycle marketing

Monthly program, scoped after a free audit. Ad spend is paid directly to platforms.

Projects · plus support

Engineering

Websites, CRMs, data pipelines and AI automation that capture every lead, follow it to revenue and remove manual work.

  • WordPress, WooCommerce and custom builds
  • GA4, Tag Manager and server-side tracking
  • CRM pipelines, routing and follow-ups
  • AI agents with human approval

Fixed-quote projects, with optional monthly maintenance.

Where they meet:closed sales from your CRM are sent back to Google and Meta, so the ad platforms optimize for revenue instead of form fills.How attribution works
Seven departments

Everything a growing business needs, organized by the outcome it drives.

Start with one department or combine several. Each connects to the same measurement layer, so results are reported in the numbers your finance team uses.

The growth engine

Create → Acquire → Convert → Measure → Automate → Scale

Growth is a sequence. Skipping a stage is where budgets leak: traffic sent to a page that can't convert, or leads that never reach a CRM. Select a stage to see what we build there.

Selected work

What we have built, not just what we promise.

Client names stay private until a client approves a case study. These are the real systems behind the work, described without metrics we are not yet cleared to share.

Home services · Houston area

Paid search, local SEO and lead routing for a generator & electrical company

Rebuilt Google Ads into tight, campaign-specific structures, added Local Services Ads, launched city service pages and weekly Business Profile posts, and routed every lead into the field-service CRM without duplicates.

Google AdsLSALocal SEOGoHighLevelZapierLooker Studio
D2C ecommerce · coffee & machines

A 40-page SEO build with interactive shopping tools and server-side tracking

Guides, gifting and delivery pages with full schema, a nationwide delivery checker, gift finder, kit builder, waitlist flow, SKU and inventory system, order-lifecycle emails, and GA4 plus Meta purchase tracking that survives a third-party checkout.

WooCommerceElementorSchemaGA4 MPMeta CAPIGTM
Lending · home improvement

Pre-qualification website connected to a credit platform

WordPress site with a pre-qualify flow, application data passed to the credit-check platform through Zapier, and approval notifications by email and text.

WordPressZapierFormsNotifications
Regulated retail

Policy-compliant ads for a category most agencies avoid

Google Ads built to stay inside platform policy, a compliant landing subdomain, city pages and Business Profile management under a strict monthly budget cap.

Ad policyGoogle AdsLocal SEOGBP

More on how we publish case studies

Packages

Clear monthly programs. Engineering quoted separately.

Retainers cover strategy, management and a defined scope. Custom engineering is scoped as its own project. Compare in detail

Every program is quoted after a free audit, based on what your business actually needs.

BUILD
Foundation

Three-month foundation for small businesses. No ad spend required.

  • Tracking & analytics setup
  • Google Business Profile
  • Conversion-ready landing page
  • Monthly plain-English report
Get a quote
GROW
Acquisition

For businesses ready to increase qualified customer acquisition.

  • Everything in Build
  • Google Ads or Meta Ads management
  • Local SEO program
  • Lead-to-sale tracking
Get a quote
SCALE
Multi-channel

Coordinated channels, CRO and analytics for established businesses.

  • Multi-channel paid media
  • CRO testing program
  • Offline conversion imports
  • Executive dashboard
Get a quote
PARTNER
Full partnership

Marketing, engineering, AI automation and strategy on one roadmap.

  • Dedicated growth lead
  • Engineering hours included
  • AI & automation roadmap
  • Quarterly strategy reviews
Get a quote
Program feeMonthly, quoted after your audit.
Ad spendPaid by you directly to Google, Meta and others.
ImplementationOne-time builds, quoted per project.
SoftwareThird-party tools, billed to your own accounts.
MaintenanceOptional technical support plans.
Insights

Plain-English answers to the questions owners actually ask.

All insights

B2B

CRM Attribution for B2B: Connecting Clicks to Closed Deals

In B2B, the ad click and the signed contract can be months apart. CRM attribution connects them, so you know which marketing creates pipeline and the ad platforms learn which leads matter. This MyMarketingMetrics guide explains how it works. This MyMarketingMetrics guide explains how it works. This MyMarketingMetrics guide explains how it works.

6 min
AI agents

Human-Approved AI Agents: Faster Work, Same Judgment

AI agents can take hours of routine marketing work off your team's plate. The safest setups let the agent prepare the work and let a person approve anything that spends money, reaches customers or can't be undone. This MyMarketingMetrics guide explains how to set that up. This MyMarketingMetrics guide explains how to set that up. This MyMarketingMetrics guide explains how to set that up.

6 min
Home services

Why More Calls Don't Always Mean More Jobs

A busy phone feels like success, yet many home-services companies see call volume rise while the schedule stays the same. The gap usually comes from what gets counted, who is calling and what happens after the phone rings. This MyMarketingMetrics guide explains each one. This MyMarketingMetrics guide explains each one. This MyMarketingMetrics guide explains each one.

6 min
Ecommerce

ROAS Is Not Profit: How to Read Your Ad Returns

Return on ad spend tells you how much revenue each ad dollar brought in. It says nothing about what that revenue cost you to deliver. This MyMarketingMetrics guide shows how to find the number that does.

6 min
FAQ

Common questions

What does MyMarketingMetrics do?

MyMarketingMetrics runs marketing and builds the systems that measure it. On the growth side that means Google Ads, Local Services Ads, Meta Ads, SEO, AI search optimization, creative and email. On the engineering side it means websites, GA4 and Tag Manager tracking, CRM pipelines, data pipelines and AI automation. Both sides report in the same revenue numbers.

Where is MyMarketingMetrics based, and who do you work with?

MyMarketingMetrics is based in the Greater Houston Area, Texas, and works with businesses across the United States. Most clients are home-services companies, ecommerce brands, B2B and industrial suppliers, professional-services firms and multi-location businesses that want marketing tied to booked jobs, orders or signed clients.

What is included in the free marketing audit?

We review your website speed and conversion paths, your GA4 and Tag Manager setup, how leads reach your CRM, your search visibility and Google Business Profile, and any ad accounts you share. You get a prioritized list of fixes on a call. There is no obligation to hire us.

How much does MyMarketingMetrics cost?

Every program is scoped to your goals, so we quote after the free audit, once we know what needs fixing. There are four monthly programs, from a three-month foundation to a full partnership. Ad spend is paid directly to the platforms and is not part of our fee. Websites, CRMs, data pipelines and AI agents are quoted as separate fixed-price projects.

Do you guarantee rankings or results?

No. Nobody controls Google's rankings or AI answers, and any agency that guarantees them is guessing. What we do commit to is clean tracking, honest reporting from your own data, and a clear test plan so you can see what is working and what is not.

Free marketing audit

See where your marketing is leaking revenue.

A senior strategist reviews your website, tracking, ads and lead handling, then walks you through what we found.

  1. Tell us about your business and your website.
  2. We review tracking, conversion paths, search visibility and any ad accounts you share.
  3. You get a prioritized list of fixes on a call, whether or not you hire us.